25%er - Outlaw Lifestyle

The 25%er collection celebrates the outlaw lifestyle — for moonshiners, bootleggers, rum runners, and anyone who lives by their own rules. These designs carry the grit and pride of shine culture, paying tribute to those who built freedom from copper, corn, and courage. Whether you’re a distiller, collector, or just cut from rebellious cloth, this line is for you — the 25% who keep the fire burning.

Where does the 25%er number come from? According to Euromonitor’s 2018 Global Study on Illicit Alcohol, 1 in 4 alcohol bottles are illicit. With that in mind, we thought it'd be fun to create a logo to celebrate members, or fans, of this exclusive club!